Chris Kyle Flexfit Hat

From humble beginnings working out of a spare bedroom in South Texas, we have taken pride in providing a new alternative for those who prefer a different take on the status-quo. We don’t buy into the perception that, as a western brand, our designs have to lag behind trends in other markets like athletic, surf and street. We design with the philosophy that we not only have the ability to keep pace with these markets, but we should also seize any opportunity to lead them.

“It’s our duty to serve those who serve us.” -Chris Kyle